Financial Analysist Research Paper Example | Topics and Well Written Essays - 750 words - 1

Financial Analysist - Research Paper Example Second Life was developed in Linden Lab by Philip Rosedeal with the intention of developing a computer hardware that was to allow people to immense in a virtual world. In development of the hardware, there was struggle by the company to produce a version that was referred to as The Rig which was considered a form of prototype that was considered a clunky steel machine with computer monitors worn at the shoulders. The idea that was used was then changed into a version of software where people participated in task-based games and interacted in a three dimensional in an online environment. Virtual worlds that are based on computers have existed for a long time since there was revolution in information technology sector which began in 1970s. The roots of the development can be traced back to Dragon and Dungeons type of role playing games. There has been repaying in development of the virtual world. Partly due to continual refinements and modifications, it has to the current situation proved impossible for academics and others to agree upon a definition virtual worlds that are computer generated. The full introduction of the software was in 2003 where people that used it were allowed to reinvent themselves in an online environment taking on their own persona and exploring virtual world. Since the launch that was done on June 2003, the application has become a global phenomenon. The total number that has signed up for the virtual world currently exceeds 24 million people and there is an increase in the number by more than ten thousand each day. In 2005 and 2006, the virtual word began experiencing a lot of attraction that was on the media. During the time Anshe Chung became the virtual world poster child and symbol for the economic activity that the virtual word offered to its residents. According to statistics, by January 2008, those that were connected to the

Online grocery shopping Essay Example | Topics and Well Written Essays - 1250 words

Online grocery shopping - Essay Example With the age of growing technology and internet popularity, marketing has become easier because customers have an opportunity to post reviews about products and have others access it before making decisions. Companies can use the reviews to improve their products and develop others that match customer’s needs. As a marketing manager of Miou Company Ltd, I will examine literature review to understand traits of internet shoppers, their general shopping orientation, their web-usage-related lifestyle, and their psychographic characteristics. In addition, I will evaluate their motivations for shopping groceries online, their perceptions of the advantages and disadvantages of shopping online for groceries and situational factors that may elicit online purchase of groceries. Miou Company that has a chain of national supermarkets in Australia intends to open an online grocery-shopping website to counter the challenge posed by fast growing online shopping. One of the first things to co nsider in the research is seeking to understand the traits of internet shoppers. Internet shoppers tend to rely on feedback reviews about products and services done by those who have already been served by the company. According to Zhu and Zhang, a recent survey reveals that 24% of internet users’ access online reviews before paying for a service delivered offline. Such reviews have become an important marketing tool because companies post information about their products, engineer online forums and chats about the products where they proactively advice their consumers to spread the gospel of their products. Through use of internet, companies have managed to manipulate customer’s reviews and influence their decisions (Zhu and Zhang, 2010). Chevalier and Mayzlin agree to the character of online customers that depend on reviews. They argue that customer ratings significantly influence product sales especially in the book industry where customers read review texts in addi tion to review statistics (Chevalier & Mayzlin, 2006) Secondly, a market researcher must seek to understand customer’s general shopping orientation. The advancement of World Wide Web has enabled many companies to transact online and customers to do web shopping. Electronic shopping is growing by day and thus has become an important trend that influences the markets. Therefore, to identify the opportunity a researcher needs to identify the determinants of a customer’s online purchase intention. Since managers need to make a decision, the opportunity becomes the problem. A small sample will help in understanding the impacts of shopping orientations. According to Ling, a research run to determine shopping orientations, online trust, and prior online purchase experience to the customer purchase intention reveals that impulse purchase intention brand orientation, quality orientation, and prior online experience have a positive impact to the customer online purchase intentio n (Ling, 2010). Online shopping experience is different from the traditional consumer behaviour, which calls for marketers to explore the determinants of customer online intention among web shoppers. Forsythe and Shi concurs with this argument and states that online shopping poses special risks on the side of the customer, which makes trust an important aspect for a transaction to take place (Forsythe, Shi,